Bird On The Wire is a fictional winery located in the Okanagan Valley, British Columbia. The vineyard exclusively produces natural wines using white varietals. The wines produced by BOTW are naturally rich in colours. The winemakers can create beautiful hues by producing white wines and macerating the grapes with their skins. Therefore, the design had to be brought back to the strictest minimum for the winery to showcase the wine's colours. Transparency became an obvious choice for really emphasizing the wine. In this day and age, where questions are answered quickly through a Google search, the necessity to describe the wine's notes directly on the bottle showed superfluous. Some of the information you typically find on the back of a wine bottle is on the website.